Before the Build 2 of 2
Before the Build 2/2
This is the second part of our discovery session where we talk about the website itself.
We will cover your goals, the content, the look & feel, and the tone & voice of the website.
You need a website.
I think I can help, but first, tell me more about why.
| Awareness | Revenue | Optimization | |
|---|---|---|---|
| Goals | 1 | 2 | 3 |
| Obstacles | 4 | 5 | 6 |
Goals
What business objectives are you trying to solve?
Obstacles
What's getting in the way of this? What obstacles need to be overcome?
Goals & Obstacles
Content
What should be on the website?
Content & Features
Look & Feel
Reference to things you love and things you don't love.
Content & Features
Tone & Voice
- Relationship you want to create between your users and the brand?
- Users feel when they are on the website?
- Users think & feel about themselves? Which self perceptions do you want to encourage?