Marketing

People don't read

They scan.


The huamn mnid deos not
raed ervey lteter by istlef,
but the wrod as a whlohe.



The first and last letter
must be in the right place.


Rest can be a total mess.

When reading a sentence,
the eyes are scanning
the text from left to right.

Don't write stressful
paragraphs like this:


This is just a simple text to show you how hard and time consuming it is to read this long text. It's not easy to scan for the human eye and we feel that we don't want to read this text even in the beginning. And I totally understand, it's painful. Thank you for reading.


Most people can only
decode 4-5 pairs before
needing a break.

Do group text into
3-5 pairs like this:


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